Challenge: Barclays Africa needed a way to communicate with their customers about the benefits of Mobile and ATM banking. It's cheaper faster and more convenient than going into the branch.not all customers can read. Communication needed to happen across 11 languages and many customers have a fear of the technology.
Solution:  A stop motion animation video pitting an ATM and Cellphone banking user against someone who only goes into the branch. The video clearly shows that that the person who uses the technology not only saves money, but also has more time on his hands.

This video is played in branches and is made so that it can be cut into shorter sections.

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